our process

At Sneads Ferry Salt & Ink Co., every service we offer — whether it’s a custom tee, logo, or marketing materials — is crafted by real people using hand-drawn digital art, refined design tools, and thoughtful printing partners.

Here’s how we do it:

  • Digital illustration on a tablet screen showing a woman relaxing in a pool with palm trees, a sunset, and a house in the background, with the text "All We Need are Drinks and a Pool."

    Creation

    All original artwork begins with a hand-drawn sketch in Procreate — no AI. Whether it’s a custom t-shirt graphic, a unique brand logo, or one of our signature tees, every design is crafted from scratch with attention to detail. From our hands to yours, we create each piece from scratch.


    Used for: Custom Tees, Logo Creation

  • Illustration of a woman in a swimsuit and cowboy hat relaxing in a cocktail glass pool with palm trees, a house, a sunset, and clouds in the background, with the text "All We Need are Drinks And a Pool" at the top and bottom.

    Refinement

    Once the art is in motion, we use Adobe Creative Cloud to polish details, vectorize designs, and prepare files for professional use. Canva supports our process for layout design, added text elements, or mockups — especially helpful when building visual content for marketing needs.


    Used for: Custom Tees, Logo Creation, Marketing Materials

  • A white T-shirt featuring an orange graphic of a woman relaxing in a pool drink with palm trees in the background and the text "All We Need are Drinks And a Pool."

    Production

    Depending on your project, we use trusted print partners like Printful (for apparel) and Canva Print (for marketing materials) to bring your design into the real world. Everything is made-to-order, helping reduce waste and eliminate overproduction — a more sustainable way to create.


    Used for: Custom Tees, Marketing Materials

software & platforms we use

  • Where every design begins. We use Procreate for hand-drawing all our custom graphics and logos — no AI, just original artwork created stroke by stroke on a digital canvas.

  • Canva helps us bring your designs to life through layouts, mockups, and clean presentation — especially useful for marketing materials like flyers, business cards, and branded content. We also use Canva’s high-quality print services to produce and ship custom marketing collateral straight to your door.

  • Once the art is drawn, we refine it using Adobe tools like Illustrator to clean up, scale, and prep vector files for high-quality printing or digital use.

  • Our trusted partner for on-demand apparel printing. We use Printful to produce and ship our shirts — made to order, reducing waste and supporting thoughtful production.

hand-drawn. no ai. no bs.

Every design you see starts with a real sketch — drawn by hand and fueled by creativity (and probably a white monster energy drink). We don’t use AI to generate our art, because we believe in the value of original work made by actual humans. What you get is personal, purposeful, and completely one-of-a-kind.

Take a peek behind the scenes — from messy sketch layers to digital ink — and say hi to our very opinionated product manager

(yes, she's a cat).

A digital tablet displays a drawing of a monkey sitting at a beachside bar, holding a cocktail in front of a sunset. The layers editing screen is visible on the tablet. Handwritten text and decorative sparkles overlay the image, with the text saying 'our product manager' and a curved arrow

All drawings are done after our day jobs, in our free time. Our product manager is always close by when drawings are made.

A fluffy gray tabby cat with green eyes, and a small pink tongue sticking out, sitting on a person's lap in a cozy living room with decorated shelves, a large window, and a TV in the background. There is a white crown doodle above the cat's head, and handwritten text saying 'Queen Karra' with two hearts.

Our very supportive (and opinionated) product and design manager, Korra. She will be making sure you get the best quality products from us.

We're a small, two-person startup with big goals. While we currently partner with trusted print-on-demand services to bring our designs to life, we hope to one day source and print all of our apparel in-house. Thanks for supporting us as we grow — every order helps us get one step closer.